Identity Guidelines

Our Identity Toolkit document provides guidance on how the Manchester School of Architecture Wordmark and institutional logos should be used in all communications and marketing materials. It also includes information on typography, colours and layouts, using examples.

Download Identity Toolkit Document (PDF)

You can also use the link below to download a Zip archive containing the MSA Wordmark, Manchester Metropolitan University and The University of Manchester logos in different formats suitable for print and screen.

Typography

The primary MSA typeface is Tungsten. The typeface has its roots in modernism, with a modular style, sticking to a strict grid and set of geometric rules. Both the name and form references the built environment and architectural forms, making it perfect for MSA.

As well as Tungsten for headlines, we use Roboto for body and supporting text. These typefaces should be used for all official MSA communications. Roboto is open source so everyone should have access to the font. It can be downloaded for free at fonts.google.com/specimen/Roboto

All MSA staff should have access to Tungsten for school branded communications. Please contact the Marketing Team if you require the font to be installed on your computer.

When Tungsten is not available, League Gothic can be used as a open-source alternative for headings and subheadings. It can be downloaded for free from theleagueofmoveabletype.com/league-gothic

Templates and Stationery

Template files are available for the following media formats:

  • A4 and A3 Posters in EPS, Illustrator, InDesign, PDF and Photoshop formats
  • A4 Letter Template in Microsoft Word format
  • Powerpoint Presentation Template
  • Social Media Assets

Please contact the Marketing Team if you require any of these templates.

Business Cards can be requested via the Executive Support Team.

Contact the Marketing Team

If you have any questions about using the Manchester School of Architecture identity or require any of templates or files listed above, please contact the MSA Marketing Team.